Roxy is the leading fashion brand that expresses the coastal and mountain casual lifestyle. The key ingredient is that unmistakable Roxy spirit: daring and confident, fun and alive, naturally beautiful -Roxy.
Roxy was born in the water, debuting as a swimwear line in 1989. Sportswear and denim came soon after, and the response was overwhelming. As the first women’s line offered by an authentic surf company, Roxy was embraced by surf happy girls everywhere.